LG Going Head To Head In A Battle With The Apple Watch.

Feb 16, 2015 4:25:02 PM

From Techcrunch: LG was among the first wave of smartphone makers to venture into smartwatches. The G Watch and G Watch R are probably among the best in the market right now — not that this statement says much — but LG just announced its latest addition, the LG Watch Urbane, as Apple prepares to enter the space.

Unlike its previous watches, LG is positioning this new one as a classic timepiece that — it believes – will appeal to both sexes, rather than just the geeky, male audience that has largely adopted the industry’s first smartwatches.

And in today's mostly-mobile world, the companies that will lead are preparing to interact with their customer, on the customer's terms.

 

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Istonisher

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