Annette Quintana

Annette Quintana is the CEO of Istonish Holding Company, a privately held, Native American- and Latino-owned information technology services company established in 1990. Headquartered in Denver, Colorado, Istonish helps organizations, individuals and communities to be great through innovative technology solutions. Annette’s unique capacity to inspire her team to deliver successful results stems from her enthusiastic commitment to this vision. Under Annette’s leadership, Istonish has grown and evolved to serve government agencies, private companies large and small, and mission-driven not-for-profit organizations throughout the Mountain West.

Recent Posts

Making Disclosures Innovative

By Annette Quintana on Nov 1, 2017 1:27:59 PM

Let’s be honest. Not all organizations WANT disclosures to be understood. If you’re a part of an organization that wishes to continue to exploit consumer misunderstanding, you can save yourself some wasted time and stop reading now. But if you’re interested in improving understanding and customer trust, please read on.

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Building Colorado's Tech Talent Pipeline Today for Tomorrow

By Annette Quintana on Oct 23, 2017 10:14:00 AM

Giving back to the communities in which we do business has always been an important value at Istonish. And while this has taken many different forms over the years, supporting efforts to build a talent pipeline for the technology industry is an important focus area. With this in mind, we are proud to provide a cash award to the Colorado Technology Association (CTA) Apex Award winner for Science Technology Engineering and Math (STEM) Educator of The Year.

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By Annette Quintana on Aug 31, 2017 10:02:26 AM

Istonish is an established woman-owned, minority business enterprise with a Native American and Hispanic business ownership profile.

Istonish is proud to be a part of the National Minority Supplier Development Council (NMSDC), which has provided an incredible network and countless resources as we have grown and changed over the last 20+ years. The NMSDC has provided great introductions and excellent networking opportunities and, as a result, in addition to our other clients, we are pleased to have a mix of extraordinary corporate NMSDC members as Istonish customers. The advocates in the Mountain Plains (Denver), Dallas and North Central (Minneapolis) offices are conscientious, supportive and informative. We are excited to celebrate the NMSDCs 45th anniversary, the accomplishments of the NMSDC network, and showcase the economic impact of minority businesses, by participating in the #WeAreNMSDC campaign. For any diverse business looking to grow, the NMSDC is THE organization to belong to.

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From Disclosure to Comprehension: Mitigating Risk in a Fiduciary World

By Annette Quintana on May 25, 2017 11:43:37 AM

Since the Investment Company Act and Investment Advisers Act, the U.S. Securities and Exchange Commission has required organizations engaged primarily in investing and trading stocks to provide full disclosure about theirinvestment objectives, while minimizing conflicts of interest. Since then, disclosure has been a prominent tool in the investor-protection arsenal of regulators around the world. Unfortunately, though, as many regulators have found, clear and proper disclosure doesn’t always produce the desired result of protecting retail investors as they navigate a world of increasingly complex financial products.

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Evidence of Comprehension - How Do You Know When An Investor Understands? And How Much Does It Matter?

By Annette Quintana on May 1, 2017 12:34:00 PM


In an earlier blog, "The DoL Fiduciary Rule: How does investor comprehension fit in?", I explored both the written and implied requirements in ERISA and the DoL rules related to disclosures and the need to ensure that investors understand.
This blog explores the question of ‘how do you know’ that an investor understands?

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Help clients understand disclosures and reduce legal risk [video]

By Annette Quintana on Apr 25, 2017 10:04:50 AM

Build trust with clients and reduce the risk of lawsuits and regulatory challenges under the DoL Fiduciary Rule with Aprisi Assure.

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Why “Fiduciary” Isn't Going Away Any Time Soon

By Annette Quintana on Apr 25, 2017 8:43:00 AM

On April 4, the U.S. Labor Department announced it was extending the applicability date for its controversial Fiduciary Rule. The Rule would require advisors to retirement investors to place their clients’ interests ahead of their own, and to charge no more than reasonable compensation for their services. As of this writing, the 60-day extension means the Rule will now take effect on June 9, 2017, instead of April 10. This will allow time for the Labor Department to review whether it would limit access to retirement information and advice

In the meantime, a number of opponents are pursuing lawsuits to kill the Rule completely. While rulings to date have generally favored the Fiduciary Rule, legal maneuvers will no doubt continue. But for many firms, it won’t matter – they’ve either already left the market, or already spent millions preparing for the original April 10 implementation date.

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If you are a 401(k) trustee, you could be sued for less than expected returns!

By Annette Quintana on Apr 19, 2017 9:41:39 AM

It may sound inconceivable, but I recently realized that as an employer and the trustee of my company 401(k) plan, I’m at risk of being sued by plan participants who are unhappy with their returns.  I didn’t think this was even possible since I’m not the person responsible for managing the funds under management.

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The DoL Fiduciary Rule: How does investor comprehension fit in?

By Annette Quintana on Apr 12, 2017 3:26:04 PM

The relationship between financial advisors and their customers can be complicated. And just like any relationship, trust must be built between the two parties for the whole thing to work.  Investors must trust that the advisor understands their situation and goals, has disclosed the rules of engagement, and is working in their best interest.  The advisor trusts that the investor not only received but understands the disclosures associated with risks, terms, expenses, fees, and how returns are calculated.  In general, consumers assume that the advisor is acting in a fiduciary manner – in their best interest – with a duty to disclose and a duty to ensure comprehension.

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